To promote the last edition’s X Factor final, SKY Italia pointed out the fear young players might experience when returning to their previous lives – as losers. The day before scheduled final, several posters with the 3 last players spread around in Rome and Milan, from Fontana di Trevi to the Dome; each poster reflected the players unique style and roots, from punkish I Moderni to gothic Antonella and faintly dreamy Francesca, ending with Nicole represented as an angel.

Year: 2012
Client/Art Direction: X FACTOR/SKY
Photo: Andrea Simoncini
Concept/Design: Barbara Di Pasquale