CONCEPT
Main SuperTennis digital/satellite channel’s rebrand.
Tennis court itself (dirt, grass, synthetic) has inspired me to create parallel imposed planes, shifting and rotating accordingly.
Lettering animations, here and there both ironical and dynamic, gently remind both rythm and elegance of tennis as found in some of those talented people playing it.
TEASER
STATION IDENT
TOTAL PACKAGE
TOTAL PACKAGE STORYBOARD
OPEN TITLES
Both 2D and 3D openings keep same brand appearance guidelines, defined by existing channel’s logo: tilted plans and lines, italic types, tennis court’s vibrant colours, while smooth and dynamic motions take place.
TENNIS CLUB Talk Show
COLPO DA CAMPIONE
SOTTORETE Magazine
CIRCOLANDO
TENNIS CLUB STORYBOARD
COLPO DA CAMPIONE STORYBOARD
SOTTORETE STORYBOARD
CIRCOLANDO STORYBOARD
CLIENT: Super Tennis
CONCEPT DESIGN: Barbara Di Pasquale
3D: Andrea Di Capua
ANIMATION, COMPOSITING: Barbara Di Pasquale