CONCEPT
Rantaplan is born to define a different approach to the man/dog unique relationship. The facility is a behavioural recovery for dogs of any age: technical managers are very skilled in training both puppies and aggressive adult dogs, especially whit a kennel background.
This concept is represented on brand by a dark red color. The proposal already suggests a clear idea of movement, where the single letters stretch and move rhythmically, like the exclamation/tail point!!!
BRANDING
PROPOSAL #2
Rantaplan is born to define a different approach to the man/dog unique relationship. The facility is a behavioural recovery for dogs of any age. This creative idea exploits the onomatopoeic naming’s sound, that makes you think about jumping and somersaults. It focuses on the use of a playful character: learning while having fun. This concept visually reflects in the brand by using symbols and punctuation. The shapes are soft, rounded, and some letters simulate the dog’s tail.
RESTYLING
WEBSITE
YEAR: 2021
CLIENT: Rantaplan Media
CREATIVE AND ART DIRECTION: Barbara Di Pasquale