CONCEPT

The idea is create an informative spot using details of men and women portraits: close-ups, eyes, hands. This more generic visual allows us to streamline information using a positive and clear tone of the tasks and actions by the guarantee.
The aim is to cut out some details without revealing the identity of the person, while providing at the same time connection with their humanity through their eyes, hands and contextualize with some evocative images.
Some words from the text will appear in graphics on the images in order to strengthen communication.

STORYBOARD


YEAR: 2021
CLIENT: RAI
CREATIVE DIRECTOR/DIRECTOR/EDITOR: Daniel Marini
ART/EDITING: Barbara Di Pasquale
SOUND DESIGN/MIX: Rino D’Anna
POST PRODUCTION: Tango