CONCEPT
This Christmas 2013 RAI promo is fully devoted to children. While the entire set is made up by pretty typical Xmas icons, I’ve chosen to give the promo a ‘vintage’ taste: 3D fake stop-motion, robot from sixties, old alpen-fashion bear, the title boards themselves, everything is rendered with a light irony.
By the way, 3D kindly supplied by Emiliano Colantoni, a colleague of mine that brilliantly brought to life the very spirit of RAI Xmas.
RAI 1 CHRISTMAS PROMO
RAI 2 CHRISTMAS PROMO
RAI 3 CHRISTMAS PROMO
STORYBOARD
CONCEPT DESIGN
TEST 3D NO TEXTURES
STILL FRAMES
CLIENT: RAI
CREATIVE DIRECTOR: Barbara Di Pasquale
DIRECTOR: Daniel Marini
ANIMATION: Barbara Di Pasquale
3D: Emiliano Colantoni
COMPOSITING: Barbara Di Pasquale, Emiliano Colantoni
SOUND DESIGN: Rino D’Anna
POST PRODUCTION: BlumaLab