MASIFILM

Logo animation for MASIFILM, a Roman production company founded in 2013.
The company produced “Razzabastarda” by Alessandro Gassman and “The human voice” by Edoardo Ponti, with Sophia Loren and, starting from 2020, they also produced advertising campaigns (Bulgari, Gillette, Nestlè, Nivea).

To highlight the entry of two other companies, Aliante and Indigo, MASIFILM logo is now represented by a trident: drawn graphically in a dynamic way and starting from the outside of the composition, the animation shows lines converging in the center of the screen, as if they were extensions of the letters composing in the meantime.

Sound design is meant to give a “submarine” feeling, characterized by rhythmic, liquid and percussive sounds.