CONCEPT

Lotus Production is a production company founded in 2004 by Marco Belardi, founder and delegate, and acquired in 2014 by Leone Film Group, of which he represents the production division for the Group Italian films and TV series.
Among the films produced by Lotus Production we find Paolo Genovese‘s hits Immaturi, Immaturi – The Journey, Freud’s Whole Fault, Perfetti Sconosciuti and The PlaceLa Pazza Gioia by Paolo Virzì and A casa tutti bene by Gabriele Muccino

This naming in the East means spiritual purity.
Lotus (Padma), also known as sacred lotus, Indian lotus or Nile rose, is an aquatic plant that blooms in water. Initially I wanted to strengthen the brand by inserting the outline lotus flower, but over time it was decided to leave only the logo, making it more essential.
In Buddhist symbolism, the most important meaning is purity of body and soul (hasu 蓮). I wanted to use a “mustache” on letter “o” to provide this japanese-style.

ORIGINAL PROPOSAL

CURRENT PROPOSAL

COLOR SCHEME

Water, sea, ocean: given the reflection of the sky in the waters of rivers and seas, blue has also become the color that identifies them.
Color refers to infinity, protection and welcoming that water can suggest, especially in the open sea.
Blue is a color associated with open spaces, freedom, intuition, imagination, inspiration and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, security, stability, faith and intelligence.

TYPOGRAPHY

Designed by A. Pat Hickson, Erasmus is a serif font based on the S. H. de Roos typeface design, originally by Amsterdam Foundry in 1923.
Categories: Newspaper, Serif, Text. I used both uppercase and lowercase.


YEAR: 2004
CLIENT: Marco Belardi
ART DIRECTION/DESIGN: Barbara Di Pasquale
AGENCY: Lotus Production