CONCEPT
33Shake is a complete set of natural energy drinks made up of 33 different ingredients; this original formula sets the product line apart altogether from its junky and unhealty competitors.
The overall concept revolves around a dynamic and sporty male approach. Deep black background and duck-yellow beak lettering both return a bold vision of entire lineup, with oversized headline balancing products’ key visual.
YEAR: 2018
CLIENT: 33Shake
CREATIVE DIRECTOR: Erica Herbert
ART DIRECTION/DESIGN: Barbara Di Pasquale