CONCEPT

Main SuperTennis digital/satellite channel’s rebrand.
Tennis court itself (dirt, grass, synthetic) has inspired me to create parallel imposed planes, shifting and rotating accordingly.

Lettering animations, here and there both ironical and dynamic, gently remind both rythm and elegance of tennis as found in some of those talented people playing it.

TEASER

STATION IDENT

TOTAL PACKAGE

TOTAL PACKAGE STORYBOARD

OPEN TITLES

Both 2D and 3D openings keep same brand appearance guidelines, defined by existing channel’s logo: tilted plans and lines, italic types, tennis court’s vibrant colours, while smooth and dynamic motions take place.

TENNIS CLUB Talk Show

COLPO DA CAMPIONE

SOTTORETE Magazine

CIRCOLANDO

TENNIS CLUB STORYBOARD

COLPO DA CAMPIONE STORYBOARD

SOTTORETE STORYBOARD

CIRCOLANDO STORYBOARD


YEAR: 2011
CLIENT: Super Tennis
CONCEPT DESIGN: Barbara Di Pasquale
3D: Andrea Di Capua
ANIMATION, COMPOSITING: Barbara Di Pasquale