CONCEPT

Main concept is revealed by comparing the same tuning existing in a sports team and the very same tuning in the Renault Dealer team. There’s only a way to reach your goals: PLAY AS A TEAM.
As customers are considerably decreasing from visiting dealerships to buy their next vehicle, it is now mandatory to build a strong digital strategy, to offer dealers an open platform full of new and advanced services to reach their business goals.
RENAULT PRESENTS RETAIL  INTEGRATION PROGRAM: this way leads to a comprehensive national-wide integrated data-collecting mechanism, for a successful follow-up with prospects where Renault will play as the 2019 leader of the digital market!

STORYBOARD


YEAR: 2018
CLIENT: Renault
CREATIVE DIRECTOR: Massimo Guerci
COPYWRITER: Francesco Martini
ACCOUNT DIRECTOR: Giada Salerno
PRODUCERS: Manuela Fidenzi/Eva Maio
DESIGN: Federica Muscillo
AGENCY: Publicis
ANIMATION/COMPOSITING/EDITING: Barbara Di Pasquale