RAI SAT

Rai Sat was created in 1997 as an external Rai affiliated company, with the primary scope of wrapping up the first free satellite channels of the public service.
In 1999 the company began to produce the first paid networks for the TELE + Digital satellite platform, which then reorganized under the SKY brand aegis.

In 2006, McCann asked me to help in creating Station IDs for RAI SAT channels Gambero Rosso, Cinema and Smash.

GAMBERO ROSSO

CINEMA

SMASH


YEAR: 2006
CLIENT: RAI SAT
CONCEPT: McCann Erickson
ART DIRECTION: Barbara Di Pasquale
CHARACTER: Georgia Tribuiani
PRODUCTION: Lotus