IL DIVERTINGLESE

STATION IDENT

FRIDAY OPENING

KIDS

During this three years project I held the entire art direction of the program, that started to be an english speaking program for young kids and ended up in being af full-cicle multitargeted teaching program throughout the school age.
The entire package evolved according to target age: for instance, the youngest audience wil enjoy ‘ilD’, an easy and animated Brand that eventually turns into more complex stories developed for the bumpers.

BUMPER CAKE

BUMPER ROLLERCOASTER

BUMPER EGYPT

BUMPER TRAIN

BUMPER AQUARIUM

BUMPER DAISIES

SECONDARY SCHOOL

In this project I wanted to mix live footage and CGI with a very dynamic approach…

BUMPER 1

BUMPER 2

TEENS

… That eventually lead to Teens Target, identified by gender and to which I designed sophisticated animation ed graphic elements close to their world.

BUMPER GIRLS

BUMPER BOYS

TEACHERS

In the top bumper old images with modern treatment goes along with English terms to create a visual set apart from the ‘teaching’ main concept.

The promo (right below bumper) focuses on some real terms located in a fantastic environment, where overal contrast enriches the entire scene.

The Brand Bumper is neutral and shows abstract elements.

BUMPER TEACHER 1

BUMPER TEACHER 2


YEAR: 2004/2005
CLIENT: RAI Educational
CONCEPT/ART DIRECTION: Barbara Di Pasquale
3D/COMPOSITING: Videa
SOUND DESIGN: Fabrizio Bondi