GLI SGOMMATI - SEASON 2

FORMALDEHYDE

On September 26th SKY launches Adv campaign on Italian newspapers covering GLI SGOMMATI 2nd season.
Here is the chosen creativity (out of quite a number of good & funny proposals as well): heads in formaldehyde.

Our crème de la crème (?) politicians are filed under wanna-be-like latin specimen’s names: example, BOSSI (third from sx upper row) medical name is “Lumbardus Vulgaris” – Vulgar Lombard. Aim of this campaign is to prevent Italian best minds from leaving: headline NOT ALL BRAINS ARE ON THE RUN (UNFORTUNATELY) is there to prove it.

PRINT

AMBIENT SETTING: SKY Cafeteria

Original copy
Right Door – Chef Tremonti says: “Oggi si mangia salato”.
Left Door – Rambo La Russa: “Razione k per tutti”
Middle Door – Berlusconi: “Mangerò il panettone?”

AMBIENT SETTING: SKY Lifts

AMBIENT SETTING: SKY Lifts

Original copy
Santoro vs Vespa: “C’è spazio solo per uno di noi due”
Fini vs Berlusconi: “Vediamo quante persone riesci a fare entrare”
D’Alema vs Vendola: “Aspettateci, ci siamo anche noi”

STORYBOARD


GLI SGOMMATI - SEASON 1


YEAR: 2010 / 2011
CLIENT: Sky
CONCPT: Sky, Barbara Di Pasquale
ART DIRECTION/DESIGN: Barbara Di Pasquale
PHOTO/PRODUCION: Vieri Ciccarone
POST PRODUCTION: Barbara Di Pasquale