CONCEPT AND ANIMATION

FORD ITALY EXPLOITS INSTAGRAM STORIES IN A SMART CAMPAIGN AGAINST THE USE OF SMARTPHONES WHILE DRIVING

Ford Italia and GTB Rome launch the Instagram Wrong Stories Project: a different and original way of communicating the safe driving concept by using the same tool that could eventually be the cause of the car crashes itself.

“WHEN YOU’RE DRIVING, FORGET ABOUT THE SMARTPHONE”


YEAR: 2017
CLIENT: Ford Italia
CONCEPT: GTB Rome
CHARACTER: Lorenzo Morelli
ANIMATION: Barbara Di Pasquale
PRODUCTION: Why Worry

* Music for presentation purpose only *