FASHION TV

FashionTV is an international fashion and lifestyle broadcasting television channel founded in France in 1997, by its Polish-born president Michel Adam Lisowski.

COVERS

Three different frames to be used: one for the covers, one for the selected VIP, and the last one with the news pop-up. Pop-ups themselves could be some kind of paper entering from top, or something popping out from the background.
Two are the charset chosen (Clarendon e Bodoni), both modern serif that allows me the use of punctuation just like graphic element.
Graphic shapes are meant to be animated over the background.
The opening sequence is seen as a dynamic words game, where clips titles interact with motion and masks with a strong visual impact, vibrant of charsets and colours.
Again, words in motion to align with the rest of package.

OPENING

CLOSING

STORYBOARD

DEEPER

This program inherits both ‘fashion’ and ‘institutional’ style from its main target, such as Brand and Companies, in order to display a different range of contents.
‘Deeper’ suggested me the use of a ‘focusing’ technique, to better ‘focus’ on important details of given subjects and blurring the rest.

OPENING

BUMPER + SUMMARY

STORYBOARD


YEAR: 2008
CLIENT: Fashion TV
PRODUCTION: Studio Dynamis
CONCEPT: Barbara Di Pasquale
ANIMATION/OMPOSITING: Barbara Di Pasquale