ALTHEA - AMORE E SUGHI

The story begins with a girl and a boy kiss, that flies away and turns into an idea to save Kenyan children from starving.
In a unique long take we see a scrolling table, where everything takes action: starting from the kiss, we see a little plane flying over a spinning world, while motion and live shots blend into each other to tell a story of hope and help, eventually revealing the end packshot sequence.

This spot went on air throughout May 2013, in UCI Cinemas franchise.

http://www.altheakiss.com

CINEMA NO-PROFIT 20"

STORYBOARD

SOCIAL


YEAR: 2013
CLIENT: Althea – Amore e Sughi
CONCEPT: McCann Erickson
CHARACTER DESIGN: Danilo Bubani
ANIMATION: Barbara Di Pasquale
PRODUCION: Why Worry